Sunrise Board of Directors Announces Next CEO

December 2, 2021

November 30, 2021

The Board of Directors of Sunrise Retirement Community has announced the next Chief Executive Officer and Executive Director of Sunrise Retirement Community. Samantha Roth, who most recently worked as the Regional Executive Director of Enlivant (Iowa/Nebraska region), began her new positions on November 15, 2021.

Roth has an extensive background in accounting and executive level management, working as an Accountant, Controller, CFO, and Executive Director/CFO of Bethany Lutheran Services in Council Bluffs prior to her time with Enlivant. She holds a Bachelor’s of Science degree from Chapman University and a Master’s of Business Administration from Indiana Wesleyan University.

“I feel fortunate to be a part of the Sunrise community,” Roth stated. “I’m eager to work with this outstanding team and my family is excited about our new adventure in Sioux City.”

Roth and her husband, Mike, have two children, Corinne, 10 and Jacob, 5.

Sunrise Retirement Community Board President Bill Bradbury said, “Sunrise has been fortunate to have been led by some excellent CEO’s. We look forward to Samantha joining the Sunrise team and continuing that tradition.”

Roth succeeds Hallie Salmen, who stepped down in September after 20 years with Sunrise.

About Sunrise Retirement Community:

Sunrise is Siouxland’s only community-based not for profit retirement community. Sunrise provides a full care continuum including independent living, assisted living, skilled and long-term nursing care, and memory care options. We strive to ensure a physical care environment which maximizes the dignity and independence of each resident. To learn more about our community, give us a call at (712) 276-3821. or visit our website at

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