Our Mission

Our Mission: Caring deeply. Connecting daily. Leading boldly. Serving faithfully.

Our Vision: Forward-thinking and person-centered, Sunrise Retirement Community will be recognized as Siouxland’s highest quality, most active and comprehensive senior living community of choice.

Philosophy of Care

At Sunrise Retirement, we are proud of our resident-centered care philosophy. It is an approach that zeroes in on individual needs and ensures “freedom of choice” for our residents. We strive to be more inviting and less institutional in today’s senior care. We urge residents to enjoy more independence, privacy, and flexibility in their daily lives—and we provide each resident with what works best for him or her.

Sunrise has also embraced the Eden Alternative, which connects residents with children, pets, and green space to enhance their quality of life.

Not-For-Profit Organization

As 501(c)(3) not-for-profit organization, we continually invest our resources and any annual revenue back into care and services for our residents. Sunrise Retirement is funded through Medicare and Medicaid, third party sources, and private payment. We also welcome monetary and volunteer contributions from those interested in supporting Sunrise.

Nondiscrimination Statement

With regard to admission, participation, or employment practices, Sunrise Retirement Community does not exclude, deny benefits to, or otherwise discriminate against any person on the basis of race, color, national origin, disability, or age.

Eden Alternative

Playground The “Eden alternative” is a progressive approach that nurtures spontaneity and variety in our community. We embrace the idea of pets, plants, and children being part of our campus, and we create opportunities for residents to connect with these positive influences as much as they wish.

Resident pets exemplify our commitment to the Eden philosophy. Within our health center, you may see furry felines and dogs strolling the halls or curled up cozily in a chair. These gentle companions foster a homelike atmosphere and enrich the lives of our residents. What’s more, they can often reach seniors in ways medications and other therapies cannot.

In fact, animal-assisted therapy can reduce loneliness that some longterm care residents may feel. Studies show that — when used in communities like Sunrise — pets can increase social and verbal interactions that reinforce other therapies. For this reason, we also welcome dogs as part of our pet therapy program. Our volunteers interact with the residents, allowing them to hold and pet the animals. By connecting with canine companions that offer unconditional love and unqualified approval, residents experience reduced stress, decreased blood pressure, a calming effect, and a greater sense of self worth.

Children and families are very important and we welcome them to the Sunrise campus as often as possible for planned and spontaneous events. We have several locations throughout campus for families to gather including Book Indoor Park, Chapel, Roth Family Dining Room, Gerwulf Community Center and Zenor Park which includes a walking trail, putting green and play set.